A Sanctuary of Style: Dentalis Reimagines Patient Experience in a Heritage Shophouse
- Jennifer Germaine Choi
- Oct 23
- 3 min read
For the discerning Singapore resident or global traveler seeking an experience that transcends the transactional, a remarkable new landmark has emerged in the heart of the Tanjong Pagar CBD. Dentalis, with its latest press release, "Art on the Walls, Calm in the Chair" is not just a dental clinic; it is a meticulously crafted, multi-sensory retreat that redefines the very notion of patient experience, setting a new benchmark for wellness in a heritage setting.
The Unique Canvas: A Tri-Level Heritage Shophouse
The immediate draw is the clinic’s distinct address: a magnificent three-storey heritage shophouse on Craig Rd. This choice of real estate is a statement in itself, blending the historical character of Singapore with a thoroughly modern philosophy of care. By occupying this vertical space, Dentalis offers a sanctuary that feels expansive and exclusive, moving far beyond the conventional clinical environment.
Calming Aesthetics and Curated Details
The interior design is the foundation of the "calm in the chair" promise. It eschews the typical sterile, white clinical look for an aesthetic that is deliberately calming and inviting. Every detail is curated to engage the senses and soothe the nervous system.
A Traveler's Retreat: Adding an elegant, intellectual touch is the curated Assouline library. For the discerning traveler or local connoisseur, this selection of coffee-table books from the renowned publisher transforms the waiting area into a sophisticated lounge, inspiring curiosity and offering a moment of cultural therapy before treatment.
Art on the Walls, Calm in the Chair: Dentalis’s unique partnership with Fiidaa Art elevates the space into a dynamic gallery. The clinic features rotating exhibitions of contemporary works from acclaimed Singapore-based artists, with compositions specifically chosen to foster emotional safety and tranquility. Crucially, every piece is available to buy off the wall (often via a simple QR code), merging the art experience directly with the retail opportunity. This fusion of retail, wellness, and culture therapy creates a destination that continually evolves, making each visit an immersive and restorative experience.
The experience culminates on the third floor, where a bar-inspired lounge and flexible pop-up space are designed to host private events, brand activations, and cultural collaborations, extending Dentalis’s philosophy into a vibrant cultural and community hub.
The Shophouse Community: Singapore's Global Style Hub
This unique concept is perfectly situated within one of Singapore’s most distinct and desirable neighbourhoods: the interlocking shophouse streets of Bukit Pasoh, Craig Rd, Neil Rd, Kreta Ayer, Tanjong Pagar, and Tras Street.
This area has always been a unique community and a creative hub. In the past, it was home to renowned international and local advertising agencies like BBH, celebrated cocktail bars, and amazing restaurants, creating a palpable buzz of innovation and style. Its prestige is highlighted by neighbours like Tatler House at 34 Bukit Pasoh, Ma Cuisine, the renowned One-Michelin-Star French bistro also located on Craig Rd.
Today, the spirit remains, but the landscape has evolved into a sophisticated blend of wellness, beauty, lifestyle, and independent fashion brands, sitting alongside its established fine dining scene. With a mix of local heritage brands and international concepts, the district operates on a level of refined, curated cool.
I would like to think of this area as the Omotesando Hills in Tokyo, Le Marais in Paris, SoHo in New York, Covent Garden in London, or Ekkamai in Bangkok.
Dentalis, a fusion of art, precision, and tranquility housed within a coveted heritage property, is a perfect, defining addition to this exclusive shophouse community.
Commercial Opportunity: Secure Your Place in the Hub
As an agent who is passionate in shophouses personally and the Marketing Director of Dentalis at 52 Craig Rd, I want to underscore the critical advantage of this Tanjong Pagar - Chinatown location. Dentalis’s strategic choice proves that the right heritage property instantly accelerates brand perception and attracts the most discerning clientele.
I currently have access to a select portfolio of prime shophouse listings for rent within this desirable precinct.
If your business is ready to anchor itself in Singapore’s most desirable cultural and commercial hub, you need an agent with deep local knowledge and a genuine understanding of how brand and architecture intersect.
Interested businesses are invited to reach out directly to me for a confidential discussion about available properties in the Craig Rd, Duxton, Bukit Pasoh, Neil Rd, Kreta Ayer or Tras St areas.
Contact Jenn Choi today to secure your brand's next masterpiece.
Comments